Purely Curly Softening Conditioner

Purely Curly Softening Conditioner is your go-to for soft, manageable, and beautifully defined curls. Formulated with rich, hydrating ingredients, this conditioner detangles...

Purely Curly Unknotted Leave-In

Purely Curly Unknotted Leave-In is the ultimate solution for smooth, tangle-free curls. This lightweight leave-in conditioner hydrates, softens, and detangles hair without...

Straightaway Clarifying Shampoo

Straightaway Clarifying Shampoo is the ultimate reset for your hair. Formulated to deeply cleanse and remove buildup without stripping essential moisture, it...

Straightaway Finishing ProGloss

Straightaway Finishing ProGloss is the perfect finishing touch for achieving flawless silk presses. This lightweight, high-shine formula smooths flyaways, enhances shine, and...

Straightaway Nourishing Mask

Straightaway Nourishing Mask is an intensive treatment designed to deeply replenish and restore hair health. Packed with powerful, nutrient-rich ingredients, this mask...

Straightaway Revitalizing Conditioner

Straightaway Revitalizing Conditioner is your hair's essential boost for smoothness and hydration. Enriched with nourishing ingredients, it works to detangle, soften, and...

Sweet Sugar

Indulge your hair in a luxurious treatment with Sweet Sugar. This richly hydrating cream is infused with nourishing ingredients that penetrate each...